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| Year
2003 |
Tips
Tools & Resources for Local Business Owners
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Volume
II Issue X
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Finally...
a resource just for small local businesses who want
to use the Internet to grow their business!
For
all we hear about the global reach of the Internet,
the fact remains that most peoples lives
both business and personal are local.
We live in cities or towns planted firmly on planet
Earth.
While
worldwide information is great, people need to know
whats happening where they live. Life
is local. If the Internet is to be useful for everybody,
it must be too.
Thankfully
the local online market has finally started to take
off. As more local information becomes available online,
people are starting to look at the Internet as something
useful instead of a passing fad.
And
where people go, advertisers are sure to follow.
The amount of money spent on local online advertising
has steadily increased in the last few years. According
to The Kelsey Group (http://kelseygroup.com), geocommerce,
or local advertising revenues, are expected to reach
about $50 billion by 2006.
Local
Business Today (LBT) is for the astute marketer
who realizes that the future of the Internet
is local. You'll find articles
and case studies from
the LBT Local Success Series. For more
Small Local Business resources, visit www.GeoLocal.com.
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"Local
Business Today"
is an opt-in ezine, with resources and ideas for promoting
your local business. It includes articles, reviews,
free downloads and more.
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Subscribe
today and receive your complimentary copy of
"Marketing Your Local Business Online."
You can brand it with your Business Name and
URL, then give it away!
We respect your privacy and would never give,
sell, trade or loan
your information to anyone for any reason!
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Read What Subscribers Are Saying
About
"Local Business Today"
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"Sharon, you totally get it --
LOCAL businesses will start to
understand that a site is a powerful,
cost-effective part of the overall marketing
blend of their businesses. The old,
crazed ideas are gone -- you write with
such clarity and smarts!"
All
the best,
Ken
Ken
Evoy
President, http://local.sitesell.com
P.S.
"Congratulations
on selling house and upcoming move.
I hope it works out wonderfully for
you and the family -- you DON'T really
do all this, with triplets, right? Tell
me that can't be so. ;-)"
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"Hi
Sharon,
Great
Stuff!! Just read your last issue and
loved the Gage Menswear success story.
Perfect example of using online marketing
to build relationships rather than "just
advertise". I'm hooked....can't wait
for the next issue!
God
Bless,
Michael
PayLess4IT
http://shopemax.com/mscprez
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Hi
Sharon,
Your
ezine is pleasantly different from most
ezines, you are striving to present
us new information and interviews, we
would not have access to.
To
hear about someone's success that has
been able to rise out of the mire of
mediocre life, does inspire us all.
Other
ezines give four paragraphs about how
I subscribed, and they are not spamming
me.
Then
a small blurb. Then top position ad.
Then a blurb and second ad. This keeps
going until you get to the feature article,
only to find out you have read it in
another ezine last week.
I
know they are out to make money, and
I will also be doing it to make money,
but will be following a course something
like yours, reaching out to people,
well I will shut up and let you get
back to work.
Fred
Moudy
http://www.retirequickly.com/36089
"the helpful place to be"
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"Sharon,
Another
great newsletter! I particularly enjoyed
the local success series on "California
Tortilla." It is nice to read how businesses
are using the Internet to promote their
brick and mortar store. The article
got me thinking on ideas of how we can
help our local clients in their off/online
promotions. Definitely looking forward
to future newsletters and more success
stories!
Keep
up the good work and look forward to
your next newsletter!"
John
Reese
Director of Research & Development
http://www.quincynet.com
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Hi Sharon,
After reading "How To Promote Your
Local Business On The Internet," I understand
why Ken Evoy recommended it so strongly.
Not only is the content great, but the
formatting is attractive and easy on
the eyes. Thanks for helping me develop
a better understanding of one of my
target markets!
Best regards, Gary Bucher
http://56k-dialup-isp.com
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Hi
Sharon,
Just a quick note to congratulate you
on your wonderful book and tell you how
I plan to use it. I live in New Zealand
and when purchasing your book I realized
many references would not be applicable
to me but knew I would also gain plenty
of benefit - which I have.
I used to successfully market a health
product that's manufactured in the USA
and imported into NZ. I now have an
Importers Licence to bring it in and
market it totally via a website for
New Zealanders. So, your book will help
me take the plunge!
I just felt so good about your product
and service hence the comments! There
are but a handful of contacts I have
who put so much of themselves into their
products and communications. It never
ceases to amaze me how you people can
continually project such a happy and
bright personality even when you must
be experiencing real bad days! Well
done!
Kind regards,
Rosemary
http://www.buildaffiliatewebsite.com
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| Sharon,
I thought the book was more than good.
I appreciated the specificity -- suggestions
I can immediately use....and I always
note and appreciate your prompt response.
As a former VP of Customer Service and
Marketing for a national firm, I never
miss it when I get good service -- it's
part of the reason I bought your book.
Another reason I bought your book was
the quality and usefulness of your newsletters!
And thank you once more for your thoughtfulness.
I will look forward to your next newsletter.
Thanks again,
Dale Garden
Dale Garden & Associates
www.dgaweb.com
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Sharon,
Another
great newsletter! I particularly enjoyed
the local success series on "California
Tortilla." It is nice to read how businesses
are using the Internet to promote their
brick and mortar store. The article
got me thinking on ideas of how we can
help our local clients in their off/online
promotions. Definitely looking forward
to future newsletters and more success
stories!
Keep
up the good work and look forward to
your next newsletter!
John
Reese
Director of Research & Development
http://www.quincynet.com
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Sharon,
I love getting your newsletters!
Your sense of humor and insight to the
problems to local businesses are right
on. I have had a portal of sorts for
two years and just now it is getting
enough hits to warrant a more commercial
venture. Your suggestions are great
and I am passing them on - of course,
with credit. Thank you.
Annette Taylor
www.localbiznews.net
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Hi
Sharon,
My
name is Steve Nash and I'm a recent
subscriber to your newsletter. I just
wanted to say "thanks" - it was a good
read, and your newsletter has already
been mentally added to my list of 'must-read
ezines.' :-)
Re.
the comments of the South African subscriber,
moaning about US-centric local business
newsletter-content. Yes, he does have
a point, but I don't think it's the
hardest stretch of the imagination to
transfer US examples to our own locality
- so I don't think it's that important.
(Maybe this guy should start his own
South Africa -focussed local- biz newsletter!)
Thanks
again - I look forward to learning more
about the local Internet.
Best wishes,
Steve
Nash
http://www.AnyoneCanSellOnline.com
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Hi
Sharon!
Hope
your weekend is great! I had a thought
about using the fre^e word without being
deleted by sp*am stuff. How about "no$"?
Would that work better than fre^e? I
love your newsletter, comments, and
forums!
--- Libby Greenwood
--- libby49@ea.... (deleted to avoid
the sp*ambots)
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Hi
Sharon,
The
article was great! Thank you very much
for choosing to write such a nice piece
on us. You've done a wonderful job and
we appreciate it. I've joined your forum
group. I look forward to hopefully helping
others where I can... and getting a
few tips myself ;-).
Again,
we thank you for noticing us and including
our story in your ezine. I will talk
with you again. Have a nice day.
Best
Regards,
Kim
Delgado TC Laboratories, Inc.
www.TreasuresWholesale.com
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"Hi
Sharon,
I've
been a subscriber since about August
or September. I've thoroughly enjoyed
reading each issue.
The
interviews are what keep me reading.
I'm always looking for tidbits of info
to help me continue to grow my own small
business. My website -- http://www.k6artlessonplans.com
-- is for parents and teachers who are
looking for creative art lessons for
their kids and students.
Your
article in the Oct.24th issue: "Are
Online Marketers Missing the Boat?"
got me thinking -- why am I not using
more offline promotions to grow my business
and drive more traffic to my sites?
Well -- the main answer is -- I don't
know enough good techniques for doing
that. So I'll be purchasing your book
to find out.
And
I'll continue to read each issue and
soak up your bi- weekly info.
Thanks
for sharing with us."
Alberta
Johnson
http://www.k6artlessonplans.com
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"Hello
Sharon,
I
enjoyed reading your ebook (How to promote
your local business online). I've been
looking at some local resources like
you said and can't wait to really start
using the internet to promote my business
locally. I believe I will start a trend
in my area.
I
don't have a website for my offline
business yet but going through the process
right now. The name of my core business
right now is called Shrub Surgeon. We
specialize in pruning and removing shrub
& hedges. I've been having a great response,
but it's time to go to another level.
That's why I'm so glad I found your
information.
Thanks
again for the great work you're doing.
Please continue to feed me info that
will assist me and others on how to
promote our local business online."
Yours
in success,
Jeff
Turner
http://www.diamondwealth.com
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"Hi
Sharon,
My
name is Steve Nash and I'm a recent
subscriber to your newsletter. I just
wanted to say "thanks" - it was a good
read, and your newsletter has already
been mentally added to my list of 'must-read
ezines.' :-)
Re.
the comments of the South African subscriber,
moaning about US-centric local business
newsletter-content. Yes, he does have
a point, but I don't think it's the
hardest stretch of the imagination to
transfer US examples to our own locality
- so I don't think it's that important.
(Maybe this guy should start his own
South Africa -focussed local- biz newsletter!)
Thanks
again - I look forward to learning more
about the local Internet."
Best wishes,
Steve
Nash
http://www.AnyoneCanSellOnline.com
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| "Hi
Sharon,
I've
been away for a spell, and I'm sorry
that I missed your site since early
in October. I noticed that Ken Evoy
has joined into your mindset. It just
goes to show 'how great minds, think
alike'.
Keep
up this great work, and I'll make an
effort to catch up."
George
Lamb
george at net-pilgrim.com
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"Sharon, I love your ezine! You have
a good writing style and I'm not just
saying that because I know you! The
local businesses who put your information
to good use will no doubt achieve outstanding
results. Keep it up!"
Jonah
Klimack
http://adtrackz.com
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"Hi Sharon - Just wanted to let
you know how much I'm enjoying Local
Business Today! You are one of the
few people out there helping local businesses
with online marketing. This week's insight
into your newsletter naming process
got me thinking about some ways to improve
my own business. I always appreciate
a glimpse into other's strategies. Thanks
for sharing it in your newsletter."
Regards,
Bobette Kyle
http://WebSiteMarketingPlan.com
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"Dear
Sharon,
Congratulations
on developing such wonderful materials
and and an effective approach to this
surprisingly over-looked but huge market,
online promotion for local businesses.
It's exactly the type of stuff we needed
in order to learn how to more effectively
market our restaurant and hotel business.
There's an abundance of good literature/
courses on marketing for online internet
businesses but your course fills the
gap that's missing ... how to bring
more live people from around your neighborhood
through your front door."
Best
regards, Mark Jacobson
President, Connor Jacobson Hospitality
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Copyright
© 2001, 2002 by Sharon O. Fling,
e-Net Business Solutions and
GeoLocal.com, Inc.
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